Zen…

Whether you are writing books, articles or blogs. If you want to earn from writing you need to learn how to.

Instagram like all other social media platforms, is also a marketing platform that can help you build a successful brand.

In this article, you’ll learn how to succeed on Instagram as a writer.

Start with a good profile: treat your social media account as a representation of your brand. Cause that’s what it is. Complete your bio; use a name related to what you do eg: sarahwrites. Keep it short and simple. Give a simple description of what you do eg: daily writing tips. Add a profile picture, followers like to see the face behind the brand.

Show your work: share your stories, it could be pictures of your books, your WIP screenshots or your writing/ creative process. Whatever you choose to begin with, make sure it’s not all over the place. Keep it fun and simple and help your followers connect.

Have a strategy: Your fonts and filters should be consistent. Always keep your contents quality high. Study the bigger accounts in your niche and see how they use hashtags. Engage with similar accounts.

Use sponsored ads and brand influencers:

Instagram ads will help push your post to the right audience if you understand who your target audience are. Brand influencers can promote your work and bring you more audience because they already have a solid fan base. People who trust and listen to them.

Redirect your audience to other platforms: with time, your audience will be engaging enough, this is when you direct them to your book landing page, blog, author websites and so on through swipe up story links, link in bio post on your feeds and so on. Don’t force it down their throats at the beginning.

Join/ form writing groups:

Writers support writers. You have similar goals and share similar views. You can discuss your WIPs with each other, share ideas, promote each other’s works. This is very important for the growth of your brand.

In conclusion, Instagram being an entertainment platform, to be able to leverage it for the growth of your brand you need to find creative means to put out value, become a valuable person and in turn earn a strong audience who you can always covert to loyal customers.