Zen…

This piece is for content writers; copywriting, blog writing, article writing.

Make your information clear and concise :For example “Boost your writing skills”, “Self editing tips for beginner writers” etc

Stress on your main points with extra info : using the previous examples; “Boost your writing skills – learn the art of storytelling, improve your thinking by story boarding.

Now you’ve given us a main point plus more information on what you are selling. It’s also clear and pretty descriptive.

Engage your audience: motivate them to consider your proposal (this is called the thinking stage in digital marketing) your words should appeal to their interests. Don’t make it out you. Think prospect first. Example : instead of buy my product for pimples, it’s 5000 Naira, do this : Acne? Dark spots? Get help now. You don’t always have to sell to sell. Just play with words.

Use a call to action: you can’t convert readers to buyers without this. Make use of buzzwords – gain instant access, click here, call now, register now, save your spot now… and all of that.

Everyone of us has to sell one thing at one point or another, knowing how to do it is very important. And copywriting is one of the easiest type of writing every writer should know.

Have a good day ❤️